Kennedy Burgardt

About

Case Studies

Let’s Work Together

Kennedy Burgardt

About

Case Studies

Let’s Work Together

Kennedy Burgardt

About

Let’s Work Together

ELKSNATION LAUNCH

ELKSNATION LAUNCH

ELKSNATION LAUNCH

Built a football media brand from zero into a thriving digital community while partnering directly with the Edmonton Elks.

Built a football media brand from zero into a thriving digital community while partnering directly with the Edmonton Elks.

Fan holding a scarf in a stadium

The Challenge

ElksNation launched without an existing audience, strategy, or operational framework. With a part-time team and limited resources, the challenge was to build a recognizable football community that could engage younger fans while supporting the Edmonton Elks organization.

ElksNation launched without an existing audience, strategy, or operational framework. With a part-time team and limited resources, the challenge was to build a recognizable football community that could engage younger fans while supporting the Edmonton Elks organization.

Fan holding a scarf in a stadium

What I built

Built a Brand

Logo Design

Show branding

Visual identity

Messaging

Built a Community

Social ecosystem

Fan engagement

Game coverage

Community management

Built Relationships

Edmonton Elks

Radio partners

Executive presentations

Club initiatives

Built Systems

Content workflows

Seasonal planning

Campaign coordination Cross-team communication

Fan holding a scarf in a stadium

My approach

My approach

I treated ElksNation as a living system rather than a campaign: establish a clear voice, create repeatable formats, and build the everyday rituals that turn an audience into a community.

I treated ElksNation as a living system rather than a campaign: establish a clear voice, create repeatable formats, and build the everyday rituals that turn an audience into a community.

Results

3,000+

Followers in year one

300K+

Cross-platform impressions

100%

Original brand platform

Reflection

Launching ElksNation reinforced something I’ve carried into every project since: simplify the systems, focus on doing a few things exceptionally well, and create genuine moments of connection that make people feel seen.

Launching ElksNation reinforced something I’ve carried into every project since: simplify the systems, focus on doing a few things exceptionally well, and create genuine moments of connection that make people feel seen.

Launching ElksNation reinforced something I’ve carried into every project since: simplify the systems, focus on doing a few things exceptionally well, and create genuine moments of connection that make people feel seen.

A little more about me

The best work starts with honest curiosity.

The best work starts with honest curiosity.

The best work starts with honest curiosity.