The Challenge
ElksNation launched without an existing audience, strategy, or operational framework.
With a part-time team and limited resources, the challenge was to build a recognizable football community that could engage younger fans while supporting the Edmonton Elks organization.
What I built
Built a Brand
Logo Design
Show branding
Visual identity
Messaging
Built a Community
Social ecosystem
Fan engagement
Game coverage
Community management
Built Relationships
Edmonton Elks
Radio partners
Club initiatives
Local Media
Built Systems
My approach
Rather than treating social media as a place to publish content, I treated it as a community-building platform.
I treated Elksnation as a living extension of the Edmonton Elks brand, built from the fan’s perspective. My approach focused on creating a consistent, human social voice and capturing the culture, community and FOMO that make live sports about so much more than the game itself.
Results
3,000+
Followers in year one
300K+
Cross-platform impressions
100%
Original brand platform
Reflection
Launching ElksNation reinforced something I’ve carried into every project since: simplify the systems, focus on doing a few things exceptionally well, and create genuine moments of connection that make people feel seen.
A little more about me