Before It Was My Job
Design was part of my life long before it became my career. I studied graphic design, ran my own Redbubble shop, became the designated designer for family invitations and wedding cards, and spent more than a decade on Tumblr creating GIF sets, graphics and video edits inspired by the stories I loved.
Most of it was simply because I needed to create. Eventually, that work found its way onto Twitter where I was discovered by a sports media startup and offered the opportunity that turned years of creating for fun into my career.
Then It Became My Job
Joining a sports media startup as the sole graphic designer meant there was no blueprint to follow.
Every day presented a different creative problem. One morning I could be designing merchandise that celebrated NHL teams while carefully navigating copyright and trademark restrictions.
By the afternoon I could be creating an entirely new visual identity for a podcast launching later that week.
With minimal creative direction and an ever-growing list of requests, success depended on developing ideas quickly while maintaining consistency across an expanding network of brands.
What I built
Brand Identity
Concept to launch branding
Podcast visual identities
Complete brand systems
Rapid creative development
New initiative branding
Graphic Design
Campaign graphics
Digital content assets
Merchandise design
Print materials
Multi-platform content
Asset Creation
Legacy logo reconstruction
Vector asset creation
Scalable design systems
Long-term brand assets
Company-wide resources
Creative Strategy
Results
5k Redbubble sales
Independent designs sold worldwide
4 Netflix Approved
Designs accepted into the Stranger Things Fan Art Program
15+ Years Creating Online
Digital design, GIFs, graphics + video
Reflection
Design continues to shape the way I approach every creative challenge, even beyond traditional graphic design.
It taught me to solve problems visually, communicate with intention and build experiences that connect with people before a single word is spoken. Those same principles now influence my work in branding, content creation, experiential marketing and event design.
While my career has expanded into many creative disciplines, graphic design remains the foundation of how I think. It’s where I learned that every detail matters, every decision has purpose and the best creative work tells a story that people remember.
A little more about me