Case Studies

Let’s Work Together

Brunch For Ben

Tasked with growing an existing charity brunch, I redesigned the event into a larger family focused fundraising experience that brought together hockey fans, local businesses and the community in support of the Ben Stelter Foundation.

The Challenge

The project required transforming a simple game-day viewing into a meaningful community event that balanced family friendly entertainment, a premium guest experience and fundraising opportunities, all while navigating a zero-dollar event budget, an accelerated planning timeline, limited internal resources, multiple large-scale projects running simultaneously and high fundraising expectations.

What I built

Event Strategy & Experience

End to end guest journey

Family focused live experience

Interactive kids programming

Fundraising and raffle activations

VIP hospitality and storytelling

End to end guest journey

Family focused live experience

Interactive kids programming

Fundraising and raffle activations

VIP hospitality and storytelling

Sponsorship & Partnerships

Foundation partnership development

Sponsor relationship management

Local vendor collaboration

Cost saving partnerships

Guest experience enhancements

Foundation partnership development

Sponsor relationship management

Local vendor collaboration

Cost saving partnerships

Guest experience enhancements

Creative Direction

Complete visual identity

Marketing campaign development

Digital asset production

Print collateral design

On site event graphics

Complete visual identity

Marketing campaign development

Digital asset production

Print collateral design

On site event graphics

Event Operations

Supported first two events (22,24)

Led final two events (25,26)

Venue and vendor logistics

Budget and production management

On site event execution

Supported first two events (22,24)

Led final two events (25,26)

Venue and vendor logistics

Budget and production management

On site event execution

My approach

Rather than focusing solely on fundraising, I wanted the event to feel like a memorable Oilers game-day experience that naturally encouraged community connection and charitable giving.

Every decision centered around one question:

"How can we create an experience families genuinely want to attend while maximizing support for the foundation?"

With no event budget, relationship-building became one of the project's greatest strengths. By combining community partnerships, volunteer support and in-kind sponsorships, I was able to elevate the guest experience while keeping costs as low as possible.

Results

200+

Guests in Attendance

30k

$30k

Raised Across Two Years

20+

Community Partners

Reflection

Leading the event for a second year meant scaling it from a restaurant into two hotel banquet halls and rethinking nearly every part of the guest experience, from programming and partnerships to sponsorships and logistics. While ticket sales fell short of target, the event still brought the community together and, across two years, raised more than $15,000 for the Ben Stelter Foundation.

Leading the event for a second year meant scaling it from a restaurant into two hotel banquet halls and rethinking nearly every part of the guest experience, from programming and partnerships to sponsorships and logistics. While ticket sales fell short of target, the event still brought the community together and, across four years, raised more than $30,000 for the Ben Stelter Foundation.

I was involved in the first two Brunch for Ben events before taking full ownership of planning and executing the final two. Over those two years, I helped grow the event from a restaurant gathering into an experience spanning two hotel banquet halls, redesigning the programming, partnerships, sponsorships, guest experience and logistics along the way.

Working without dedicated sales, design or event support meant owning the project from concept through execution and finding creative ways to grow the experience with limited resources. Across all four Brunch for Ben events, approximately $30,000 was raised in support of the Ben Stelter Foundation.

A little more about me

Brunch For Ben